Welcome to Mac and Mic Marketing. From the bigger picture down to the puzzle pieces, let's take a macro and micro approach to your marketing.

We'll help you leverage the latest digital tools and technologies to transform your business and bolster your digital presence. 

Optimize your media buying by channel and towards the most crucial KPIs.

Google Ads - Facebook Ads - Instagram Ads - Youtube Ads - StackAdapt - DV360 - Simpli.fi

Plan, execute and analyze paid media like TV, Radio and Digital buys ranging from SEM, Paid Social to Programmatic (DSPs). 

Developing inbound and outbound sales motions to identify and engage potential customers, including: prospecting, proposals, and supporting sales materials related to sales operations and outcomes. 

Provide key insights related to marketing KPIs like ROAS, CPA, ROMI, New Customer Revenue vs Existing Customer Revenue, and Customer Lifecycle. Provide recommendations for Martech and CRM solutions. Tech-stack analysis. Provide key insights for different  ad technologies like DSPs, SSPs, DMPs, CDPs Ad Servers, Ad Exchanges, and Measurement Tools (i.e. GA4, AppsFlyer, etc). 

Represent your business at conferences or network and industry events. 

Conduct audits exploring optimization opportunities for: Google Ads, SEO, Programmatic, Social, CRMs and more.

Install pixels. Configure common digital properties for attribution synchronicity: Google Analytics, Google Tag Manager, Shopify, Hubspot, DSPs and more. Can also include devising UTM nomenclature. 

Developing sustainable and adoptable workflows for a variety of operations related to sales, marketing, ad operations, production and project management. Training available for Google, Wrike, Asana, Salesforce, Hubspot and more.