From big picture down to the puzzle pieces,
let's take a macro and micro approach to your marketing.
From big picture down to the puzzle pieces,
let's take a macro and micro approach to your marketing.
I'm KB. the marketing girlie behind mac and mic marketing
Story
Approach
Approach
Started as a Marketing Director for an smb brand; creating strategy and placing media buys through TV, Radio and Digital agencies. Then, I moved to the agency side of media buying as a Digital Strategist; consulting smb brands and working with adtech vendors to achieve digital advertising goals. Now, I work on the adtech vendor side selli
Started as a Marketing Director for an smb brand; creating strategy and placing media buys through TV, Radio and Digital agencies. Then, I moved to the agency side of media buying as a Digital Strategist; consulting smb brands and working with adtech vendors to achieve digital advertising goals. Now, I work on the adtech vendor side selling programmatic advertising to agencies and brands alike. By now, I've sat in a few seats at the marketing table. I'm committed to being a skilled and holistic Marketing Professional by forging effective business solutions through strong organizational skills and a background in sales, digital advertising, marketing strategy, website development, and project management. My skills lie at the intersection of technical and creative.
Approach
Approach
Approach
Throughout my career, I have been fortunate to occupy diverse roles within the marketing domain. Leveraging this multifaceted experience, I am dedicated to assisting brands in transforming their digital marketing and advertising strategies. My expertise encompasses navigating complex attribution models, interpreting analytics, and effecti
Throughout my career, I have been fortunate to occupy diverse roles within the marketing domain. Leveraging this multifaceted experience, I am dedicated to assisting brands in transforming their digital marketing and advertising strategies. My expertise encompasses navigating complex attribution models, interpreting analytics, and effectively leveraging various digital channels. Under my tutelage, I aim to help brands maneuver the complexities inherent in the digital marketing landscape. How? By understanding both the macro big picture elements down to the micro puzzle pieces. Macro pertaining to your overarching marketing goals and message. Micro pertaining to your specific advertising KPIs and channels. Ultimately, bridging macro-level strategies with micro-level tactics to provide you with a holistic marketing approach.
Services
Approach
Services
Media planning
Search & Social consulting
TV & Radio consulting
Lifecycle marketing
Email marketing
Google Analytics setup
Google Tag Manager setup
Social channels setup
Reporting
Website analysis
Website design
Content planning
Content creation
Podcast production
...and more!